For several months now, Jean Hornain, Citeo's Managing Director, has been publicly warning of the EPR Emballages' financial slide. Press appearances, conferences, round tables... the message is clear: the business model is on the verge of collapse.
The figures are indisputable:
This annual increase of over 20% is due to a number of combined factors: increasingly complex systems, extended obligations, higher sorting, collection and treatment costs, and the growing importance of regulatory requirements (eco-modulations, transparency, recycling targets, etc.).
The EPR is based on a simple principle: "the polluter pays". But its current application reveals a flaw: the imbalance between the growing regulatory objectives and the actual financing capacities of marketers.
In particular, Citeo emphasizes
Beyond being a warning signal, this situation should encourage companies to anticipate future rule changes:
On June 12, 2025, the ReUse approach - large-scale reuse - will be officially launched. This ambitious project (30 million containers shared, 100 players mobilized) will also add new burdens to the current structure. Hence the urgent need to rebalance the EPR model.
At CompliancR, we support marketers in the face of the regulatory and financial inflation of EPR. Our AI solution helps you to :
EPR is evolving fast, and its cost is exploding. CompliancR gives you the means to stay in control - technically, financially and legally.