For several months, Jean Hornain, CEO of Citeo, has been publicly warning about the financial drift of the Packaging EPR. Interventions in the press, conferences, round tables... the message is clear: the economic model is on the verge of collapse.
The figures speak for themselves:
This annual increase of more than 20% is due to several combined factors: increasingly complex systems, extension of obligations, rising sorting, collection and processing costs, but also the increasing regulatory requirements (eco-modulation, transparency, recycling targets, etc.).
The EPR is based on a simple principle: "the polluter pays". But its current application reveals a flaw: the imbalance between increasing regulatory objectives and the actual financing capacities of those placing products on the market.
Citeo highlights in particular:
Beyond the warning sign, this situation should encourage companies to anticipate a future change in the rules:
On June 12, 2025, the ReUse initiative — large-scale reuse — will be officially launched. This ambitious project (30 million shared packages, 100 stakeholders involved) will also add new costs to the current structure. Hence the urgency of a rebalancing of the EPR model.
At CompliancR, we support those placing products on the market in the face of regulatory and financial inflation in the EPR sector. Our AI solution helps you to:
EPR is evolving rapidly, and its cost is exploding. CompliancR gives you the means to stay in control — technically, financially and regulatory.