The long-debated French initiative for environmental labelling of textile products has now been approved by Brussels. From the second half of 2025, voluntary brands will be able to display Ecobalyse on their labels. This score reflects a product's environmental impact on an open scale, similar to the Nutri-Score for clothing.
Initially, this system was to be mandatory for all brands. In the end, only those who communicate their carbon footprint will be obliged to display this score. A first barrier against greenwashing practices.
The text also includes a powerful safeguard: after one year, if a brand does not voluntarily publish its score, consumer associations will be able to generate a default score from available data. This mechanism is aimed in particular at certain ultra-fast-fashion brands that are currently not very transparent.
Another key point is that the French government preferred the Ecobalyse method to that of the European Product Environmental Footprint (PEF), criticized for favoring low-end products in some cases.
Some brands are already going further, using extended indicators such as the Fashion Score developed by Clear Fashion. This score out of 100 also includes :
The aim is to offer a complete, reliable and easy-to-understand display at a glance, with a clear color code inspired by the Nutri-Score.
Even if Ecobalyse labelling remains voluntary for the time being, the momentum is building. And the obligations are piling up for marketers:
Brands that anticipate these new requirements will be ahead of the game, both in terms of compliance and brand image.
At CompliancR, we support brands in the textile sector at every stage of their EPR compliance. Our IA solution enables you to :
Environmental labelling becomes a lever for transparency and differentiation. Put your data to work for your brand strategy with CompliancR.